Time loves to stir the pot with their covers. This one had a lot of people talking. By putting a photo of a woman breastfeeding her son on the cover, they were able to start a series of conversations. The first one was about the shoot itself and whether the photo was even appropriate for a cover of a magazine like Time that has such a high reputation. This conversation led to one about why breastfeeding should be considered inappropriate anyway. Slowly, these conversations kept spiraling to lead to other ones including, “Is this child too old to still be breastfeeding?,” which was the initial point of the article anyway: attachment parenting. Time sure knows how to take an awkward moment and turn it into a huge conversation.